Michelle “Misha” Livingston was involved with Downtown Radio in the early days, before we hit the airwaves. Back in 2014, she helped with the filing of our 501(c)3 non-profit status — and Misha even chose our station’s call letters, KTDT, to stand for Tucson Downtown.
During the day, Misha works as a media strategist at Caliber Group, a marketing and PR firm in Tucson. Misha navigates the complex world of media strategy, planning, and buying to help clients increase brand awareness and attract customers. With the rapidly evolving media landscape, Misha monitors the latest technological developments to engage targeted audiences in digital channels, as well as in print, outdoor, and broadcast.
Misha brings 25 years of marketing expertise to Downtown Radio. For over a decade she served as the national marketing director of Buffalo Exchange, a resale clothing store chain headquartered right here in Tucson. Misha served as CEO & President of American Advertising Federation Tucson, 2010-11.
Misha earned a Masters in Business Administration from Eller College at the University of Arizona in 2013. She received a Bachelor of Arts from Boston University, and studied photography at the School of Visual Arts in NYC.
In her spare time, Misha is rumored to play harmonica with members of the Latin-fusion band Santa Pachita.